Students tend to love their school mascots.
Why Do Students Love Their School Mascots?Students love their school mascots for a variety of reasons.
RelatabilitySchool mascots are very easy to relate to.
Uncanny ValleySchool mascots fall into the uncanny valley, which means they feel human, but not quite human. This freaks students out and makes them feel a sense of excitement.
Why Might SMU Students Love Peruna in Particular?SMU students might love Peruna in particular because he is an adorable miniature mustang pony. Thus, Peruna is both (1) an animal and (2) alive. Both of these things might cause SMU students to love him.
Peruna is a Live AnimalAnimals Are Adorable. People love adorable things, and animals are adorable. This is an indisputable fact, as most people love their cats, dogs, and other pets.
Animals Have Eyes. People love eyes. Eyes can make animals adorable. In fact, big eyes trigger parental instincts in many mammalian animals.
Animals Have Ears. Peruna has big, floppy ears, which makes him adorable. Big, floppy ears make Peruna seem safe and approachable, despite the fact that he is actually a dangerous animal that has the potential to grievously harm people around him.
Living Things are Fun. Living things are far more fun that inanimate objects.
Peruna is Named After a Miracle Cure-All DrugPeruna is named after a miracle, cure-all drug from several hundred years ago. This may cause students to love Peruna the pony more.
Your introduction and literature review begins immediately after the title. Your introduction describes what previous research has already been done and makes a strong and compelling case for your study.
Always describe your sample, including (1) total sample size, (2) how the sample was recruited, and (3) any demographic characteristics of your sample (e.g., age, gender, and racial composition).
MeasuresDescribe all measures used in your study. Describe each measure, give an example item or two, and provide the internal consistency (α) for each scale.
ProcedureDescribe your procedure in detail. Competent scientists should be able to exactly replicate your study based on what you write in the procedure.
Provide statistical analyses of your data, reporting effect sizes and 95% confidence intervals (e.g., β = 0.32, 95% CI [0.24, 0.41])
Discuss your findings in plain English, including their implications and limitations. Give readers a reasonable impression of what you found and its real-world implications.