The purpose of this study is to estimate SMU students' love for Peruna and to examine whether older or younger students love Peruna more.
ParticipantsWe plan to recruit 2,000 SMU students through the psychology subject pool. We will run this study for only one semester. Thus, the total number of participants may be more or less than 2,000, depending on participant availability. We will not exclude any data for any reason.
MeasuresWe will measure (1) participants' age via numeric free responses, and (2) their love for Peruna using a new 5-item scale that we have developed.
Analyses and Expected ResultsWe will report the mean level of love for Peruna. We will also report the correlation between age and love for Peruna. We expect that younger students will love Peruna more than do older students.